Connected Opinion Leaders Articles

Doctors on Social Media: Why Are Digital Opinion Leaders Using Social Media?

On April 22, 2020, two Bakersfield, California physicians from Accelerated Urgent Care—Drs. Dan Erickson and Artin Massihi—recorded and published an impromptu press conference. They wanted their opinions about the novel coronavirus known. The video quickly went viral,...

Top 10 Ways to Engage Digital Opinion Leaders

Every Medical Affairs professional knows the significant value in working with Key Opinion Leaders (KOL), healthcare practitioners (HCPs) whose voice carries credibility, whose work demonstrates expertise, and whose opinion promotes constructive discussions. Typical...

How Doctors Bring a Journal Club Online | Online Journal Club Guidelines

What Is an Online Journal Club? You’ve probably heard of a journal club. A journal club is a regular gathering of scientists to discuss a scientific paper found in a research journal. One or two members of the club present a summary of the chosen paper that the whole...

How Are Digital Opinion Leaders Like Steven Chen MD Using Social Media?

If you don’t have an active Twitter account, I highly recommend you get one. Your first (or next) follow should be Steven Chen MD (@DrStevenTChen), the dermatologist and internist known for “#tweetorials,” long threads that explore the latest clinical findings from...