Connected Opinion Leaders Articles

Do You Know the 3 Types of Medical Thought Leaders on Social Media?

If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why doctors are motivated to tweet, post, share, and publish on these open platforms. That is the very reason why! Unlike traditional avenues to disseminate science, social...

Before Engaging Digital Thought Leaders, Do These 3 Things

We’ve published extensively on the best practices of Digital Thought Leader (DTL) engagement. From using a best-in-class dashboard to identity DTLs to building relationships with them, we’ve shared freely what works for our Medical Affairs clients. However, we’ve...

The Value of Data in Determining Who Is (And Is Not) a KOL

As an experienced medical team it is likely that you know who the top experts are in your space. These KOLs are involved in relevant trials, presenting at the top meetings, and are publishing regularly. We get to know these experts and organize our work around...

Doctors on Social Media: Why Are Digital Opinion Leaders Using Social Media?

On April 22, 2020, two Bakersfield, California physicians from Accelerated Urgent Care—Drs. Dan Erickson and Artin Massihi—recorded and published an impromptu press conference. They wanted their opinions about the novel coronavirus known. The video quickly went viral,...