Connected Opinion Leaders Articles

All DOLs Are KOLs Now: The Changing Perception of Pharmaceutical Opinion Leaders

Traditionally, key opinion leaders did the research, wrote the publications, and authored the books. They had a scientific background with specific expertise, whether they were MDs, PharmDs, or PhDs. As technology has changed, so have opportunities for being an...

An Interview with a C-Level Digital Opinion Leader Expert

After interviewing GlaxoSmithKline Global Medical Affairs Leader, Michelle Warner, about Key Opinion Leaders, we caught up with another client to talk Digital KOLs. The C-level executive at a top biopharmaceutical company, who politely asked to remain anonymous, has...

Do You Know the 3 Types of Medical Thought Leaders on Social Media?

If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why doctors are motivated to tweet, post, share, and publish on these open platforms. That is the very reason why! Unlike traditional avenues to disseminate science, social...

Before Engaging Digital Thought Leaders, Do These 3 Things

We’ve published extensively on the best practices of Digital Thought Leader (DTL) engagement. From using a best-in-class dashboard to identity DTLs to building relationships with them, we’ve shared freely what works for our Medical Affairs clients. However, we’ve...