Connected Opinion Leaders Articles

The Value of Data in Determining Who Is (And Is Not) a KOL

As an experienced medical team it is likely that you know who the top experts are in your space. These KOLs are involved in relevant trials, presenting at the top meetings, and are publishing regularly. We get to know these experts and organize our work around...

Doctors on Social Media: Why Are Digital Opinion Leaders Using Social Media?

On April 22, 2020, two Bakersfield, California physicians from Accelerated Urgent Care—Drs. Dan Erickson and Artin Massihi—recorded and published an impromptu press conference. They wanted their opinions about the novel coronavirus known. The video quickly went viral,...

Top 10 Ways to Engage Digital Opinion Leaders

Every Medical Affairs professional knows the significant value in working with Key Opinion Leaders (KOL), healthcare practitioners (HCPs) whose voice carries credibility, whose work demonstrates expertise, and whose opinion promotes constructive discussions. Typical...

How Doctors Bring a Journal Club Online | Online Journal Club Guidelines

What Is an Online Journal Club? You’ve probably heard of a journal club. A journal club is a regular gathering of scientists to discuss a scientific paper found in a research journal. One or two members of the club present a summary of the chosen paper that the whole...