Digital Opinion Leaders Articles

All DOLs Are KOLs Now: The Changing Perception of Pharmaceutical Opinion Leaders 

Traditionally, key opinion leaders did the research, wrote the publications, and authored the books. They had a scientific background with specific expertise, whether they were MDs, PharmDs, or PhDs.  As technology has changed, so have opportunities for being an...

An Interview with a C-Level Digital Opinion Leader Expert 

After interviewing GlaxoSmithKline Global Medical Affairs Leader, Michelle Warner, about Key Opinion Leaders, we caught up with another client to talk Digital KOLs. The C-level executive at a top biopharmaceutical company, who politely asked to remain anonymous, has...

The Top 10 Frequently Asked Questions about Digital Thought Leader Engagement 

When preparing your digital thought leader (DTL) engagement plan, expect uncertainty.  Specific questions you’ll encounter vary based on your organization’s unique programs, policies, and mission. Nevertheless, there are ten questions we hear over and over from...

The 4-Step DIY Process to Monitor Digital Thought Leaders 

Managing digital thought leader (DTL) accounts is generally in-sourced to a department within Medical Affairs or delegated to consultants who manage third-party software designed to simplify the process. While we recommend both a premium dashboard and an external...