Medical Affairs Leadership Articles

Before Engaging Digital Thought Leaders, Do These 3 Things

We’ve published extensively on the best practices of Digital Thought Leader (DTL) engagement. From using a best-in-class dashboard to identity DTLs to building relationships with them, we’ve shared freely what works for our Medical Affairs clients. However, we’ve...

Medical Training for Medical Affairs

Ongoing training and development is essential for Medical Affairs. Whether it is keeping teams abreast of the latest scientific data, developing engagement skills, or how to utilize available tools—in order to stay your best requires ongoing development. Still, you’re...

Customer Centric Medical Affairs Planning

Medical Affairs has many customers to serve, including KOLs, community HCPs, payers, patient groups, and internal customers. Customer centricity begins with knowing your customer. If you were to walk through your office and ask each member of your medical affairs team...

Key Opinion Leader Engagement Planning That Works

Recently, several Medical Affairs organizations reached out with the same concern. Their Medical Directors wanted to improve their Key Opinion Leader (KOL) engagement outcomes but were not sure how to revise their engagement plans to make that happen. We’ll share the...