Medical Affairs Leadership Articles

Share of Scientific Voice: Visualizing the Impact of Medical Affairs to Make Strategic Decisions

In our last article, we introduced the Share of Scientific Voice—a compliant way to measure the impact of Medical Affairs. Medical Affairs leaders are using Share of Scientific Voice as a galvanizing metric. Previously, different teams studied metrics that impacted...

Key Opinion Leaders Want These 3 Things from Medical Affairs — Are You Offering Them? | KOL Engagement Tips | Doctor Engagement Activities

We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs admitted they meet with Medical Science Liaisons (MSL) out of professional courtesy rather than because they get value from the engagement. This might...

Help Your Medical Science Liaison Team Prepare with Medical Insights from Social Media

At Acceleration Point, we’re seeing Medical Science Liaison (MSL) teams leverage social media to generate valuable insights that ultimately lead to better patient outcomes. What do MSLs have to do with social media in the first place? More than you might think. Using...

Top 3 Areas of Focus for MSL Team Design

During our recent study on MSL excellence, we talked with one Medical Affairs leader that was forced to redo a significant amount of work due to lack of alignment on the role internationally.  “We didn’t get alignment on the MSL role prior to starting our MSL...