Medical Affairs Leadership Articles

Key Opinion Leaders Want These 3 Things from Medical Affairs — Are You Offering Them? | KOL Engagement Tips | Doctor Engagement Activities

We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs admitted they meet with Medical Science Liaisons (MSL) out of professional courtesy rather than because they get value from the engagement. This might...

Help Your Medical Science Liaison Team Prepare with Medical Insights from Social Media

At Acceleration Point, we’re seeing Medical Science Liaison (MSL) teams leverage social media to generate valuable insights that ultimately lead to better patient outcomes. What do MSLs have to do with social media in the first place? More than you might think. Using...

Top 3 Areas of Focus for MSL Team Design

During our recent study on MSL excellence, we talked with one Medical Affairs leader that was forced to redo a significant amount of work due to lack of alignment on the role internationally.  “We didn’t get alignment on the MSL role prior to starting our MSL...

Becoming a Medical Affairs Leader: How to Avoid a Failed Transition

Over the last several years we have had the opportunity to coach many leaders in medical affairs.  Research shows that between 30% and 40% of executives fail within the first 24 months of accepting a new leadership role. With over half of the largest companies in the...