Role of the MSL Articles

What Questions Could Medical Science Liaisons Ask to Generate Medical Insights?

In our last article, The Difference Between Data and Insights, you read why data is not the same as medical insights. A Medical Science Liaison (MSL) asking a healthcare practitioner (HCP) questions does not simply result in actionable insights. Free, open-ended...

Key Opinion Leaders Want These 3 Things from Medical Affairs — Are You Offering Them? | KOL Engagement Tips | Doctor Engagement Activities

We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs admitted they meet with Medical Science Liaisons (MSL) out of professional courtesy rather than because they get value from the engagement. This might...

Help Your Medical Science Liaison Team Prepare with Medical Insights from Social Media

At Acceleration Point, we’re seeing Medical Science Liaison (MSL) teams leverage social media to generate valuable insights that ultimately lead to better patient outcomes. What do MSLs have to do with social media in the first place? More than you might think. Using...

Making Insight Generation Important to MSLs

While most teams acknowledge that insight generation is important, most MSL team leaders do not apply adequate resources and time to the activity.  If you consider your system investments, the time you spend providing training, how much coaching is provided by...