We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs...
Role of the MSL Articles
Help Your Medical Science Liaison Team Prepare with Medical Insights from Social Media
At Acceleration Point, we’re seeing Medical Science Liaison (MSL) teams leverage social media to generate valuable...
Making Insight Generation Important to MSLs
While most teams acknowledge that insight generation is important, most MSL team leaders do not apply adequate...
Accelerating the Cycle of Analyzing KOL Insights
Systems and processes for KOL insight generation typically include submitting free-text insights into an email or...
The Right Message for MSL Performance
Over the last year, I have had several leaders tell me their stories of frustration when their teams do not follow the...
What is MSL Excellence?
In recent years the term “MSL Excellence” has become commonplace amongst many pharmaceutical companies. Some Medical...
Problems with Insight Generation
Over the last few years, the importance of field medical insight generation has increased. The internal value that...
When to Create Senior MSL Roles
Over the last several years a common challenge for MSL leaders has been finding ways to engage and retain MSLs. One...