Share of Scientific Voice Articles

Share of Scientific Expert Voice: Finding Key Opinion Leaders Who Impact the Standard of Patient Care

The Share of Scientific Voice (SOSV) metric offers Medical Affairs a holistic overview of where to improve, where to gain ground, and where to defend from competitors. One way Share of Scientific Voice guides overall medical strategy is Key Opinion Leader (KOL)...

Share of Scientific Voice: The Compliant Way to Measure Medical Affairs Impact

Since pharmaceutical companies launched Medical Affairs organizations in the late 1990s, it’s been a challenge to measure the team’s impact. What other activity metrics could be used when attributing product sales, revenue, and profit to Medical Affairs is not...

Share of Scientific Voice: The Compliant Way to Measure Medical Affairs Impact

Dec 8, 2020 | Medical Affairs Value, Share of Scientific Voice

Since pharmaceutical companies launched Medical Affairs organizations in the late 1990s, it’s been a challenge to...

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