Where scientific discussion is conducted has changed radically over the past few years. This shift was accelerated by the COVID-19 pandemic, which pushed in-person events online, including professional societies’ annual meetings, academic conferences and medical...
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The latest trends and information in Medical Affairs
Digital Key Opinion Leaders: Who Are They?
As scientific discussions increase online, Medical Affairs teams need ways to listen to conversations.
KOL Digital Listening: Going Beyond the Search for Digital Opinion Leaders
Over the past three years, the amount of scientific discussion moving online has accelerated. Digital platforms like social media, websites, blogs, news, and videos are being used by the medical community to share new data, discuss treatment approaches, and to educate...
The Evolution of Digital Opinion Leaders in Medical Affairs
Social Media Has Created a New Opportunity for Medical Affairs
Medical Affairs professionals are constantly seeking new and creative ways to strategically engage with Key Opinion Leaders (KOL). Two primary responsibilities of Medical Affairs are sharing data with KOLs to help them make better treatment decisions and gathering KOL...
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