Digital innovation continues to transform the healthcare and biopharmaceutical landscape, and as it does, the role of Medical Affairs is changing. Traditionally, Medical Affairs was responsible for communicating with healthcare providers (HCPs) and engaging in...
An omnichannel strategy for medical affairs typically involves using a variety of channels, such as in-person events, online resources, and social media, to communicate with healthcare professionals and other stakeholders. This approach allows for a more personalized...
Where scientific discussion is conducted has changed radically over the past few years. This shift was accelerated by the COVID-19 pandemic, which pushed in-person events online, including professional societies’ annual meetings, academic conferences and medical...
,Most medical affairs teams have an insight generation program that includes collecting insight data during 1:1 KOL engagements, submitting them into a centralized system, and reviewing them as a team to identify potential impact to strategy. The medical leadership...
Scott Thompson reveals three examples of how Medical Affairs is acting on insights from social media monitoring. https://www.pharmavoice.com/videocasts/one-one-interview-acceleration-point-scott-thompson/
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