Introduction Medical affairs teams face a unique challenge in adapting to a rapidly evolving digital and regulatory landscape. Identifying and defining new ways to engage with different segments, while remaining compliant with regulations, is essential for maintaining...
Introduction Medical affairs plays a crucial role in engaging with key opinion leaders (KOLs) to advance clinical and scientific knowledge. However, medical affairs teams often face challenges in thought leader planning, which can hinder their effectiveness. This blog...
As the landscape of healthcare changes, so too must the way field teams approach thought leader segmentation. While traditional methods have typically centered around an MSL engaging with a set number of KOLs, recent developments have shown that a more nuanced...
Digital innovation continues to transform the healthcare and biopharmaceutical landscape, and as it does, the role of Medical Affairs is changing. Traditionally, Medical Affairs was responsible for communicating with healthcare providers (HCPs) and engaging in...
An omnichannel strategy for medical affairs typically involves using a variety of channels, such as in-person events, online resources, and social media, to communicate with healthcare professionals and other stakeholders. This approach allows for a more personalized...
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