In a recent study conducted by Acceleration Point of over 50,000 key opinion leaders (KOLs), 54% are part of online scientific discussions in social media, in the news, and on the web. Most of these experts are not posting...
ROANOKE, Va., June 15, 2021 - Acceleration Point, a Medical Affairs consulting firm that helps clients improve the execution of Medical Affairs strategies, today announced the launch of its enhanced Key Opinion Leader (KOL) Social Media Monitoring Platform. The...
At every pharmaceutical company, the Medical Affairs (MA) team works to provide scientific and clinical support for their products. An MA team often shares important data about the product and disease state with physicians. Medical Science Liaisons (MSL) gather and...
Managing digital thought leader (DTL) accounts is generally in-sourced to a department within Medical Affairs or delegated to consultants who manage third-party software designed to simplify the process. While we recommend both a premium dashboard and an external...
If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why doctors are motivated to tweet, post, share, and publish on these open platforms. That is the very reason why! Unlike traditional avenues to disseminate science, social...