As scientific discussions increase online, Medical Affairs teams need ways to listen to conversations.
Digital Key Opinion Leaders: Who Are They?
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Post Topic: Blog | Digital Opinion Leader
The Power of Alerts
Introduction As medical affairs continues to invest in systems and data it can quickly become overwhelming to keep up with it all. While working with an MSL recently the Key Opinion Leaders in their territory had over 1,200 publications, 1,400 posters and oral...
Not all Medical Insights Require a Committee
,Most medical affairs teams have an insight generation program that includes collecting insight data during 1:1 KOL engagements, submitting them into a centralized system, and reviewing them as a team to identify potential impact to strategy. The medical leadership...
KOL Digital Listening: Going Beyond the Search for Digital Opinion Leaders
Over the past three years, the amount of scientific discussion moving online has accelerated. Digital platforms like social media, websites, blogs, news, and videos are being used by the medical community to share new data, discuss treatment approaches, and to educate...
One-on-One Interview with Scott Thompson of Acceleration Point
Scott Thompson reveals three examples of how Medical Affairs is acting on insights from social media monitoring. https://www.pharmavoice.com/videocasts/one-one-interview-acceleration-point-scott-thompson/