As scientific discussions increase online, Medical Affairs teams need ways to listen to conversations.

As scientific discussions increase online, Medical Affairs teams need ways to listen to conversations.
Introduction As medical affairs continues to invest in systems and data it can quickly become overwhelming to keep up with it all. While working with an MSL recently the Key Opinion Leaders in their territory had over 1,200 publications, 1,400 posters and oral...
,Most medical affairs teams have an insight generation program that includes collecting insight data during 1:1 KOL engagements, submitting them into a centralized system, and reviewing them as a team to identify potential impact to strategy. The medical leadership...
Over the past three years, the amount of scientific discussion moving online has accelerated. Digital platforms like social media, websites, blogs, news, and videos are being used by the medical community to share new data, discuss treatment approaches, and to educate...
Scott Thompson reveals three examples of how Medical Affairs is acting on insights from social media monitoring. https://www.pharmavoice.com/videocasts/one-one-interview-acceleration-point-scott-thompson/