Introduction Medical affairs teams often face challenges when managing KOL planning due to the limitations of traditional CRM systems. These systems may not effectively facilitate the KOL planning process due to various constraints, such as lack of global access,...
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Streamlining Collaboration in Medical Affairs: Overcoming the Challenge of Competing Teams While Ensuring Compliance
Introduction Medical affairs plays a crucial role in engaging with key opinion leaders (KOLs) to advance clinical and scientific knowledge. However, medical affairs teams often face challenges in thought leader planning, which can hinder their effectiveness. This blog...
Rethinking Thought Leader Segmentation: A Modern Approach for Medical Affairs Teams
As the landscape of healthcare changes, so too must the way field teams approach thought leader segmentation. While traditional methods have typically centered around an MSL engaging with a set number of KOLs, recent developments have shown that a more nuanced...
How social listening can boost your Medical Affairs strategy for 2023 and beyond
Digital innovation continues to transform the healthcare and biopharmaceutical landscape, and as it does, the role of Medical Affairs is changing. Traditionally, Medical Affairs was responsible for communicating with healthcare providers (HCPs) and engaging in...
Online Scientific Exchange 24/7 – How do You Keep Up with the Conversation?
Where scientific discussion is conducted has changed radically over the past few years. This shift was accelerated by the COVID-19 pandemic, which pushed in-person events online, including professional societies’ annual meetings, academic conferences and medical...
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