Introduction Medical affairs teams often face challenges when managing KOL planning due to the limitations of traditional CRM systems. These systems may not effectively facilitate the KOL planning process due to various constraints, such as lack of global access,...
Introduction Medical affairs plays a crucial role in engaging with key opinion leaders (KOLs) to advance clinical and scientific knowledge. However, medical affairs teams often face challenges in thought leader planning, which can hinder their effectiveness. This blog...
As the landscape of healthcare changes, so too must the way field teams approach thought leader segmentation. While traditional methods have typically centered around an MSL engaging with a set number of KOLs, recent developments have shown that a more nuanced...
Digital innovation continues to transform the healthcare and biopharmaceutical landscape, and as it does, the role of Medical Affairs is changing. Traditionally, Medical Affairs was responsible for communicating with healthcare providers (HCPs) and engaging in...
Where scientific discussion is conducted has changed radically over the past few years. This shift was accelerated by the COVID-19 pandemic, which pushed in-person events online, including professional societies’ annual meetings, academic conferences and medical...
"*" indicates required fields