Value of the MSL Articles

Key Opinion Leaders Want These 3 Things from Medical Affairs — Are You Offering Them? | KOL Engagement Tips | Doctor Engagement Activities

We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs admitted they meet with Medical Science Liaisons (MSL) out of professional courtesy rather than because they get value from the engagement. This might...

The Right Message for MSL Performance

Over the last year, I have had several leaders tell me their stories of frustration when their teams do not follow the direction that appears to be straight-forward and the benefits to them are common sense. Wait until you see the video below that makes the point. As...

3 Ways to Increase MSL Success in Projects

Having MSLs involved in your home office projects can be extremely beneficial to everyone involved.  As a project owner, you benefit by ensuring that you have the field’s perspective on how something should work, gaining KOL perspective from those who interact most...

What is MSL Excellence?

In recent years the term “MSL Excellence” has become commonplace amongst many pharmaceutical companies.  Some Medical Affairs leaders have a clearly defined set of strategic projects that look at the MSL role, processes, and systems holistically.  Others see MSL...