Medical Affairs Value Articles

Calculating the Value of Medical Affairs

Acceleration Point recently completed a Medical Science Liaison (MSL) Excellence Study. The term “MSL Excellence” has become commonplace in the pharmaceutical industry. MSL Excellence generally consists of projects focused on MSL team impact. Specifically, that means...

Share of Scientific Expert Voice: Finding Key Opinion Leaders Who Impact the Standard of Patient Care

The Share of Scientific Voice (SOSV) metric offers Medical Affairs a holistic overview of where to improve, where to gain ground, and where to defend from competitors. One way Share of Scientific Voice guides overall medical strategy is Key Opinion Leader (KOL)...

Share of Scientific Voice: The Compliant Way to Measure Medical Affairs Impact

Since pharmaceutical companies launched Medical Affairs organizations in the late 1990s, it’s been a challenge to measure the team’s impact. What other activity metrics could be used when attributing product sales, revenue, and profit to Medical Affairs is not...

Key Opinion Leaders Want These 3 Things from Medical Affairs — Are You Offering Them? | KOL Engagement Tips | Doctor Engagement Activities

We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs admitted they meet with Medical Science Liaisons (MSL) out of professional courtesy rather than because they get value from the engagement. This might...