Blog Articles

Key Opinion Leader Segmentation 101

Prioritization—it’s essential to medicine. Surgeons must decide under intense pressure which actions are most likely to lead to a favorable patient outcome. More generally, clinicians consider risks and resources when counseling patients and conducting research....

Directed Insight Generation

“When you're done with your engagement with this physician, jot down a few insights you learned that we might be able to act on.” This is the guidance many Medical Science Liaisons (MSLs) receive before meeting with physicians in the field. It’s organic...

Blending Artificial Intelligence (AI) and Human Analysis for Medical Insight Generation

We are often asked about artificial intelligence (AI) and natural language processing for medical insight generation. “We want to use AI software to help us identify trends and insights. How do we do that?” If only such a one-click strategy creation solution existed....

What Questions Could Medical Science Liaisons Ask to Generate Medical Insights?

In our last article, The Difference Between Data and Insights, you read why data is not the same as medical insights. A Medical Science Liaison (MSL) asking a healthcare practitioner (HCP) questions does not simply result in actionable insights. Free, open-ended...