Blog Articles

Calculating the Value of Medical Affairs

Acceleration Point recently completed a Medical Science Liaison (MSL) Excellence Study. The term “MSL Excellence” has become commonplace in the pharmaceutical industry. MSL Excellence generally consists of projects focused on MSL team impact. Specifically, that means...

The Value of Data in Determining Who Is (And Is Not) a KOL

As an experienced medical team it is likely that you know who the top experts are in your space. These KOLs are involved in relevant trials, presenting at the top meetings, and are publishing regularly. We get to know these experts and organize our work around...

Share of Scientific Expert Voice: Finding Key Opinion Leaders Who Impact the Standard of Patient Care

The Share of Scientific Voice (SOSV) metric offers Medical Affairs a holistic overview of where to improve, where to gain ground, and where to defend from competitors. One way Share of Scientific Voice guides overall medical strategy is Key Opinion Leader (KOL)...

Share of Scientific Voice: Visualizing the Impact of Medical Affairs to Make Strategic Decisions

In our last article, we introduced the Share of Scientific Voice—a compliant way to measure the impact of Medical Affairs. Medical Affairs leaders are using Share of Scientific Voice as a galvanizing metric. Previously, different teams studied metrics that impacted...