News and Resources
The latest trends and information in Medical Affairs
Acceleration Point Welcomes Linda Traylor, PhD, as New Vice President of Medical Excellence
ROANOKE, Va., May 8, 2023 – Acceleration Point Acceleration Point, a global consulting and software provider for Medical Affairs, proudly announces the appointment of Linda Traylor, Ph.D., as their new Vice President of Medical Excellence. Dr. Traylor will lead the...
Mastering CRM Solutions in Medical Affairs: Maximizing Data Collection and Impact Reporting for KOL Engagement
Introduction Medical affairs plays a crucial role in engaging with key opinion leaders (KOLs) to advance clinical and scientific knowledge. However, medical affairs teams often face challenges in thought leader planning, which can hinder their effectiveness. This blog...
Unlocking the Impact of Medical Affairs: Overcoming Challenges in Defining and Measuring Success
Introduction The Medical Affairs Professional Society Content Hub contains over 200 resources discussing the impact of medical affairs, yet defining and measuring this impact remains a challenge for many teams. Thought Leader Engagement is a vital component of...
The Importance of Coaching Measures in KOL Engagement: Unlocking the Potential of Medical Affairs Teams
Introduction A common challenge faced by medical affairs teams is the overemphasis on activity-based metrics while underestimating the importance of impact measures in KOL engagement (see our blog on impact measures for KOL Engagement). While activities are crucial...
Overcoming the Common Challenges in Measuring Thought Leader Engagement for Medical Affairs Teams
Introduction Thought Leader Engagement is a crucial aspect of Medical Affairs, as it helps build relationships with Key Opinion Leaders (KOLs) who provide valuable insights, facilitate research collaboration, and advocate for new treatments. However, measuring the...