As an experienced medical team it is likely that you know who the top experts are in your space. These KOLs are...
Blog Articles
Share of Scientific Expert Voice: Finding Key Opinion Leaders Who Impact the Standard of Patient Care
The Share of Scientific Voice (SOSV) metric offers Medical Affairs a holistic overview of where to improve, where to...
Share of Scientific Voice: Visualizing the Impact of Medical Affairs to Make Strategic Decisions
In our last article, we introduced the Share of Scientific Voice—a compliant way to measure the impact of Medical...
Share of Scientific Voice: The Compliant Way to Measure Medical Affairs Impact
Since pharmaceutical companies launched Medical Affairs organizations in the late 1990s, it’s been a challenge to...
The Ideal Key Opinion Leader Engagement Plan
Key Opinion Leader (KOL) engagement is best considered a step-by-step process. Rather than just looking up medical...
It’s Not about Your Engagement Plan, It’s about the Key Opinion Leader | KOL Management Best Practices
You’re a Medical Affairs organization. You’re considering your medical plan and how you will collaborate with Key...
Coordinating Global Key Opinion Leaders without Mixing up Schedules
A common problem many of our clients face is coordinating thought leader engagement across the many teams who want to...
Choosing the Right Key Opinion Leader for Medical Affairs Engagements
Deciding which Key Opinion Leaders (KOL) to connect with is one question we’ve answered; the key is segmentation....
Key Opinion Leader Segmentation 101
Prioritization—it’s essential to medicine. Surgeons must decide under intense pressure which actions are most likely...
Directed Insight Generation
“When you're done with your engagement with this physician, jot down a few insights you learned that we might be able...
Blending Artificial Intelligence (AI) and Human Analysis for Medical Insight Generation
We are often asked about artificial intelligence (AI) and natural language processing for medical insight generation....
What Questions Could Medical Science Liaisons Ask to Generate Medical Insights?
In our last article, The Difference Between Data and Insights, you read why data is not the same as medical insights....
Closing the Loop on Medical Insight Generation | Insight Generation Tips
“The answer is only as good as the question.” You may have heard this saying before, but you probably haven’t thought...
The Difference Between Data and Insights | Medical Insight Generation
Along with data generation and data dissemination, insight generation is a top Medical Affairs (MA) priority. It’s...
Key Opinion Leaders Want These 3 Things from Medical Affairs — Are You Offering Them? | KOL Engagement Tips | Doctor Engagement Activities
We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs...