As an experienced medical team it is likely that you know who the top experts are in your space. These KOLs are...

As an experienced medical team it is likely that you know who the top experts are in your space. These KOLs are...
The Share of Scientific Voice (SOSV) metric offers Medical Affairs a holistic overview of where to improve, where to...
In our last article, we introduced the Share of Scientific Voice—a compliant way to measure the impact of Medical...
Since pharmaceutical companies launched Medical Affairs organizations in the late 1990s, it’s been a challenge to...
Key Opinion Leader (KOL) engagement is best considered a step-by-step process. Rather than just looking up medical...
You’re a Medical Affairs organization. You’re considering your medical plan and how you will collaborate with Key...
A common problem many of our clients face is coordinating thought leader engagement across the many teams who want to...
Deciding which Key Opinion Leaders (KOL) to connect with is one question we’ve answered; the key is segmentation....
Prioritization—it’s essential to medicine. Surgeons must decide under intense pressure which actions are most likely...
“When you're done with your engagement with this physician, jot down a few insights you learned that we might be able...
We are often asked about artificial intelligence (AI) and natural language processing for medical insight generation....
In our last article, The Difference Between Data and Insights, you read why data is not the same as medical insights....
“The answer is only as good as the question.” You may have heard this saying before, but you probably haven’t thought...
Along with data generation and data dissemination, insight generation is a top Medical Affairs (MA) priority. It’s...
We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs...