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The latest trends and information in Medical Affairs
KOL Digital Listening: Going Beyond the Search for Digital Opinion Leaders
Over the past three years, the amount of scientific discussion moving online has accelerated. Digital platforms like social media, websites, blogs, news, and videos are being used by the medical community to share new data, discuss treatment approaches, and to educate...
One-on-One Interview with Scott Thompson of Acceleration Point
Scott Thompson reveals three examples of how Medical Affairs is acting on insights from social media monitoring. https://www.pharmavoice.com/videocasts/one-one-interview-acceleration-point-scott-thompson/
Actionable Insights from KOL Social Monitoring
In a recent study conducted by Acceleration Point of over 50,000 key opinion leaders (KOLs), 54% are part of online scientific discussions in social media, in the news, and on the web. Most of these experts are not posting...
The Evolution of Digital Opinion Leaders in Medical Affairs
https://www.pharmavoice.com/podcasts/evolution-digital-opinion-leaders-medical-affairs/
Social Media Has Created a New Opportunity for Medical Affairs
Medical Affairs professionals are constantly seeking new and creative ways to strategically engage with Key Opinion Leaders (KOL). Two primary responsibilities of Medical Affairs are sharing data with KOLs to help them make better treatment decisions and gathering KOL...