Blog Articles

An Interview with a KOL-Centric Global Medical Affairs Leader

We recently had the opportunity to interview Michelle Warner, Global Medical Affairs Leader at GlaxoSmithKline. Michelle is a champion of being KOL-Centric, always keeping the team focused on the needs and interests of the KOL in their scientific relationships and...

The Simplest Way to Strategically Profile Digital Thought Leaders

If you haven’t yet read part one of this two-part series, check out The Simplest Way to Strategically Map Digital Thought Leaders. That’s where we discuss the four types of thought leaders you’ll find on social media and which you should monitor the closest.  In case...

The Simplest Way to Strategically Map Digital Thought Leaders  

If you’ve read our piece on the five steps to efficiently monitor thought leaders on social media, you’ve probably begun doing just that. At the very least, you’ve had internal discussions about expanding key opinion leader engagement strategy to include their digital...

Do You Know the 3 Types of Medical Thought Leaders on Social Media?

If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why doctors are motivated to tweet, post, share, and publish on these open platforms. That is the very reason why! Unlike traditional avenues to disseminate science, social...