Traditionally, key opinion leaders did the research, wrote the publications, and authored the books. They had a scientific background with specific expertise, whether they were MD, PharmDs, or PhDs. As technology has changed, so have opportunities for being an...
After interviewing GlaxoSmithKline Global Medical Affairs Leader, Michelle Warner, about Key Opinion Leaders, we caught up with another client to talk about Digital KOLs. The C-level executive at a top biopharmaceutical company, who politely asked to remain anonymous,...
When preparing your digital thought leader (DTL) engagement plan, expect uncertainty. Specific questions you’ll encounter vary based on your organization’s unique programs, policies, and mission. Nevertheless, there are ten questions we hear over and over from...
Managing digital thought leader (DTL) accounts is generally in-sourced to a department within Medical Affairs or delegated to consultants who manage third-party software designed to simplify the process. While we recommend both a premium dashboard and an external...
If you haven’t yet read part one of this two-part series, check out The Simplest Way to Strategically Map Digital Thought Leaders. That’s where we discuss the four types of thought leaders you’ll find on social media and which you should monitor the closest. In case...
