Pascal Vande Gucht, Medical Affairs Digital Lead at UCB, joins Scott Thompson to discuss the critical steps Medical Affairs teams must take to stay ahead by 2030.
Pascal shares his vision on leveraging digital technologies, data analytics, and insights to enhance customer engagement, streamline operations, and improve patient outcomes. Learn how Medical Affairs can implement omnichannel strategies, measure impact, and drive clinical practice change to remain a key strategic pillar within pharma.
Connect with Pascal on LinkedIn: https://www.linkedin.com/in/pascal-vande-gucht
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
#medicalaffairs #digitaltransformation #2030vision #dataanalytics #medicalexcellence
[00:00] Introduction and Guest Overview
[03:11] The Evolution of Medical Affairs
[09:53] Implementing Digital and Analytics in Medical Affairs
[18:32] Connecting Clinical Outcomes and Medical Affairs
[22:01] Insight Generation and Belief Change
[24:56] Digital Transformation in Medical Affairs
