Introduction Medical affairs plays a crucial role in engaging with key opinion leaders (KOLs) to advance clinical and scientific knowledge. However, medical affairs teams often face challenges in thought leader planning, which can hinder their effectiveness. This blog...
Introduction The Medical Affairs Professional Society Content Hub contains over 200 resources discussing the impact of medical affairs, yet defining and measuring this impact remains a challenge for many teams. Thought Leader Engagement is a vital component of...
Introduction A common challenge faced by medical affairs teams is the overemphasis on activity-based metrics while underestimating the importance of impact measures in KOL engagement (see our blog on impact measures for KOL Engagement). While activities are crucial...
Introduction Thought Leader Engagement is a crucial aspect of Medical Affairs, as it helps build relationships with Key Opinion Leaders (KOLs) who provide valuable insights, facilitate research collaboration, and advocate for new treatments. However, measuring the...
Introduction The rapidly evolving field of medical affairs is accompanied by numerous challenges. One of the most common is the lack of a clear process for collaboration across teams, which can lead to conflicting priorities and relationship challenges when engaging...
Introduction Medical affairs teams often face challenges when managing KOL planning due to the limitations of traditional CRM systems. These systems may not effectively facilitate the KOL planning process due to various constraints, such as lack of global access,...