In the rapidly evolving landscape of Medical Affairs, Medical Science Liaisons (MSLs) are at the forefront of engaging with healthcare professionals (HCPs) and Key Opinion Leaders (KOLs). Digital transformation in this space is accelerating, requiring MSLs to adopt...
In a rapidly evolving pharma world, the role of Medical Affairs is more crucial than ever. Yet, showcasing the value of medical affairs teams continues to be a challenge. During our recent virtual workshop, How To Demonstrate and Communicate the Impact of Your Medical...
Introduction Medical affairs plays a crucial role in engaging with key opinion leaders (KOLs) to advance clinical and scientific knowledge. However, medical affairs teams often face challenges in thought leader planning, which can hinder their effectiveness. This blog...
Introduction The Medical Affairs Professional Society Content Hub contains over 200 resources discussing the impact of medical affairs, yet defining and measuring this impact remains a challenge for many teams. Thought Leader Engagement is a vital component of...
Introduction A common challenge faced by medical affairs teams is the overemphasis on activity-based metrics while underestimating the importance of impact measures in KOL engagement (see our blog on impact measures for KOL Engagement). While activities are crucial...
Introduction Thought Leader Engagement is a crucial aspect of Medical Affairs, as it helps build relationships with Key Opinion Leaders (KOLs) who provide valuable insights, facilitate research collaboration, and advocate for new treatments. However, measuring the...
