As scientific discussion increasingly happens online, your Medical Affairs team needs a way of listening to the conversations. But in channels with a half-billion contributions every day, it can be difficult to hear what’s important through all of the surrounding...
Introduction As medical affairs continues to invest in systems and data it can quickly become overwhelming to keep up with it all. While working with an MSL recently the Key Opinion Leaders in their territory had over 1,200 publications, 1,400 posters and oral...
,Most medical affairs teams have an insight generation program that includes collecting insight data during 1:1 KOL engagements, submitting them into a centralized system, and reviewing them as a team to identify potential impact to strategy. The medical leadership...
In a recent study conducted by Acceleration Point of over 50,000 key opinion leaders (KOLs), 54% are part of online scientific discussions in social media, in the news, and on the web. Most of these experts are not posting content themselves, but rather are mentioned...
Medical Affairs professionals are constantly seeking new and creative ways to strategically engage with Key Opinion Leaders (KOL). Two primary responsibilities of Medical Affairs are sharing data with KOLs to help them make better treatment decisions and gathering KOL...
At every pharmaceutical company, the Medical Affairs (MA) team works to provide scientific and clinical support for their products. An MA team often shares important data about the product and disease state with physicians. Medical Science Liaisons (MSL) gather and...
