Introduction
Medical affairs teams often face challenges when managing KOL planning due to the limitations of traditional CRM systems. These systems may not effectively facilitate the KOL planning process due to various constraints, such as lack of global access, compliance concerns, and insufficient notifications for potential conflicts. In this follow-up blog, we will discuss the advantages of implementing a purpose-built KOL engagement platform to streamline the planning process and optimize engagement efforts.
Take your Medical Affairs strategy to the next level with our article on Thought Leader Planning. Discover actionable steps to overcome common challenges and improve your approach.
The Challenge: Overcoming Limitations of Traditional CRM Systems
Current CRM systems often present difficulties for medical affairs teams when managing KOL planning, including:
- Limited global access, resulting in fragmented and siloed information
- Too many complex features make it difficult to use.
- Insufficient notifications for potential conflicts, leading to scheduling issues and relationship challenges
The Solution: Implementing a Purpose-Built KOL Engagement Platform
To address these challenges, medical affairs teams should consider implementing a purpose-built KOL engagement platform that supplements local CRM systems. This global solution should enable all members of the engagement team to compliantly coordinate with shared access to a single platform that contains all top thought leaders.
Key features of this purpose-built KOL engagement platform should include:
- Global Access: Provide a single location with KOLs globally, as opposed to regional CRM systems, to facilitate seamless collaboration across teams.
- Compliant Profiles: Profiles should contain data to help understand each KOL, without including content that is inappropriate for users. This platform is not intended as a replacement for CRM systems.
- Worldwide Availability: Accessible to users worldwide, including CRM users, for planning purposes rather than as a CRM replacement.
- Event Planning: Enable users to add events and invite KOLs, allowing visibility of which KOLs are invited to each event.
- Non-CRM User Engagement: Allow non-CRM users, typically global team members, to plan other types of 1:1 engagements.
- Conflict Notifications: Notify event owners if a KOL in one of their events has a conflicting engagement in the system to avoid scheduling issues.
- Local Team Notifications: Notify local team members if one of their KOLs is engaged or added to an event, ensuring awareness and coordination.
- Reporting: Provide reporting features to track KOL engagements, identify additional opportunities, and measure the success of engagement efforts.
- Integration: The system should integrate with existing CRM solutions to minimize duplicate data-entry and to keep KOL records coordinated.
Conclusion
Implementing a purpose-built KOL engagement platform can help medical affairs teams overcome the limitations of traditional CRM systems and streamline the planning process. By providing a single, globally accessible platform that enables compliant coordination, event planning, and efficient reporting, teams can optimize their KOL engagement efforts. By adopting this solution, medical affairs teams can improve collaboration, minimize scheduling conflicts, and ensure more effective KOL engagements.
