Omnichannel expert Justin Kulovsek joins Scott Thompson and shares how Medical Affairs teams can simplify their approach when it comes to Omnichannel. Learn how to effectively engage HCPs, KOLs, and other key audiences without overcomplicating your efforts.
Justin shares practical tips on leveraging existing tools and creating personalized, impactful content across channels like email, CRM, social media, and more. Whether you’re just starting your omnichannel journey or looking to optimize your strategy, this episode offers valuable insights to drive medical excellence.
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinkulovsek
or visit: https://www.omnichannelconsultant.com
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
#MedicalAffairs #Omnichannel #HCPengagement #MedicalExcellence #digitalstrategy
00:00 Introduction and Guest Overview
03:21 Defining Omnichannel in Medical Affairs
06:57 Implementing Omnichannel Strategies
22:49 Leveraging Social Media for HCP Engagement
27:19 Balancing Omnichannel Strategies and MSL Roles
29:14 Foundations for Effective Digital Communication
