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The latest trends and information in Medical Affairs
Aligning KOL Engagements with Strategic Objectives: Developing a Data-Driven Prioritization Framework
Introduction The rapidly evolving field of medical affairs is accompanied by numerous challenges. One of the most common is the lack of a clear process for collaboration across teams, which can lead to conflicting priorities and relationship challenges when engaging...
Streamlining KOL Engagement Planning: Implementing a Purpose-Built Global Platform
Introduction Medical affairs teams often face challenges when managing KOL planning due to the limitations of traditional CRM systems. These systems may not effectively facilitate the KOL planning process due to various constraints, such as lack of global access,...
Adapting Medical Affairs Engagement Strategies: Embracing Innovation in a Rapidly Evolving Digital Landscape
Introduction Medical affairs teams face a unique challenge in adapting to a rapidly evolving digital and regulatory landscape. Identifying and defining new ways to engage with different segments, while remaining compliant with regulations, is essential for maintaining...
Streamlining Collaboration in Medical Affairs: Overcoming the Challenge of Competing Teams While Ensuring Compliance
Introduction Medical affairs plays a crucial role in engaging with key opinion leaders (KOLs) to advance clinical and scientific knowledge. However, medical affairs teams often face challenges in thought leader planning, which can hinder their effectiveness. This blog...
Rethinking Thought Leader Segmentation: A Modern Approach for Medical Affairs Teams
As the landscape of healthcare changes, so too must the way field teams approach thought leader segmentation. While traditional methods have typically centered around an MSL engaging with a set number of KOLs, recent developments have shown that a more nuanced...