Introduction:
When Regeneron’s Hematology team set out to improve their approach to insight generation, their goal was clear: to elevate Medical Affairs beyond anecdotal feedback and equip the organization with strategic, quantifiable data that can easily be shared. With a growing portfolio and internal stakeholders eager for information, they needed a single platform that could do more than just capture insights—they needed a tool that could align insights to strategy, visualize results through dashboards, and showcase their interactions with KOLs.
The Need to Measure Medical Impact
Shortly after joining Regeneron, Vanessa Jacobsen, Senior Director of Field Medical Affairs – Hematology, focused on building the foundational infrastructure to support robust insight capabilities. She and her team recognized that Medical Affairs needed a scalable way to analyze and communicate what HCPs were saying—not just in isolated conversations, but across hundreds of engagements. This is why their team chose Kwello Insights over other platforms – they needed to be able to visualize data from their field interactions in a simple way.
“I had seen some of the other platforms that were out there, XFLY being one of them, but I just liked the additional functionality of Kwello that you can't get from the other platforms. Mainly, the leadership dashboard that we have developed, to really assess some of the KPIs for our team. So, to me, it was a two for one and I was looking for that because we did not have any dashboards. And I felt very strongly that we needed them, and we definitely didn't have the capability to build them in Veeva CRM or in another system. So Kwello was the obvious solution for us in that regard.”
“ Certainly things improved once we were able to integrate into systems like Veeva using dropdowns and more of a systematic way to enter insights. Since then, certainly Kwello has really accelerated, optimizing our process, taking it from, the simple entry and using more of a survey based format, which is really helpful to quantify responses. that's been a really important aspect of providing that additional context on what we're hearing and the perceptions."
How Kwello Supported Regeneron’s Insights Collection
For Corinne Floyd, Director of Field Medical, the introduction of Kwello’s survey capabilities was a breakthrough. Prior to Kwello, reporting relied heavily on manual tracking and thematic interpretation, which made quantification difficult. With Kwello’s Key Insight Questions (KIQ) based survey structure, her team can now collect, organize, and report insights with confidence.
“I would say the survey has been the biggest impact to our team in taking medical insights and really helping our internal partners understand the voice of the customer and what the MSLs are hearing.”
Creating an Insights Story with Visualization
Where the surveys brought clarity, data visualization delivered speed and scale. The ability to pull up real-time insight metrics and display progress against medical strategy was a game-changer. Instead of combing through spreadsheets or slide decks, team members can respond to executive questions on the fly.
Kwello’s dashboards make it easy to compare data by time period, region, or topic, giving Medical Affairs leaders an overview of their field activities and more importantly, key outcomes. Regeneron could truly compare and contrast insights across stakeholder types—such as academic versus community settings— simply and quickly.
“ I will say the upfront time savings of the data that we're looking at, probably I would say it's I wouldn't say it's cut in half, but maybe, we've seen an improvement of about like 30% time savings. On the synthesis of these reports. It's also allowed us to give very timely reporting, say after a Congress, which may have taken, a week or two to synthesize a report and we're able to get at least a top line summary and key takeaways within days after a meeting, by being able to use Kwello.”
Collaboration that Scales with Kwello’s Customer Success Team
Throughout the journey, Regeneron worked alongside Customer Success Manager (CSM) Eric Henriksen, to support their objectives with their new platform. Whether it was refining survey questions, developing new dashboard views, or implementing creative ideas for stakeholder comparisons, the Kwello team acted as a strategic partner they can count on.
“When we were able to go live on the Kwello platform, Eric, who's been amazing to work with, talked to the MSL team and trained them on the platform and explained to them the value of the platform and how they can look at their insights for their HCP engagements and track over time.”
"It's like he (Eric) almost feels like he works for Regeneron with us. That's how I feel, that I'm not like reaching out to an agency or a vendor. I just felt like I'm able to reach out to a colleague when I need help on Kwello.”
- Evaluation of Your Current Insight-Gathering Program
- Development of HCP Alignment Strategies
- Insight Strategy Roadmap
- Skill Enhancement Virtual Workshops
- Kwello Platform Onboarding & Training
- Quarterly KIQ Performance Reviews
Conclusion: Medical Insights as a Strategic Asset
Regeneron’s journey with Kwello shows what happens when Medical Affairs moves beyond collecting insights and begins communicating them with clarity, consistency, and credibility. By combining survey data, real-time dashboards, and deep team support, Regeneron didn’t just improve how they gather insights—they transformed their insights process.
To learn more about how your team can elevate your insights process, visit our website to learn more about Kwello Insights and schedule a meeting today.
