Whether you’re an MSL, insight lead, or field medical leader, this conversation delivers practical frameworks — from TED questions to belief probing — that you can apply immediately.
What You’ll Learn:
- The 4 types of insight-generating questions
- Why “too many things to listen for” is a common challenge — and how to overcome it
- How to avoid sounding like you’re interrogating an HCP
- Techniques to practice active listening and questioning with precision
Connect with Anna on LinkedIn: https://www.linkedin.com/in/anna-rathmell-0193132b/
AI Tool Anna discussed during the webinar: https://smartwinnr.com/
#MedicalAffairs
[0:00] Introduction & importance of powerful questions
[2:00] Common challenges in gathering insights
[5:00] Four types of questions that generate insight
[10:00] Practicing clarify, implication, and discrepancy questions
[21:00] Information questions: High-level, TED, and belief
[29:00] Building questioning skills through practice
[36:00] Leveraging AI & team exercises to improve
[42:00] Dos, don’ts, and final Q&A
[51:00] Key takeaways & next webinar preview
