Acceleration Point’s Co-CEO Scott Thompson and Social Analytics Manager Shruthi Menon discuss how Medical Affairs teams can leverage social listening to maximize Congress insights. They discuss filtering through the noise, overcoming compliance challenges, and generating valuable insights to inform your medical strategy without needing expensive platforms. Whether you’re new to Social Listening or looking to enhance your capabilities, this session provides practical steps to start your journey.
00:00 Introduction and Overview
02:02 Guest Introduction and Session Outline
06:22 Why Social Listening at Congresses
27:48 Identifying Key Social Media Accounts
28:29 Advanced Twitter Search Techniques
37:49 Analyzing LinkedIn and YouTube Insights
