Along with data generation and data dissemination, insight generation is a top Medical Affairs (MA) priority. It’s also one of the primary jobs of Medical Science Liaisons (MSLs), who are engaging with KOLs every day and are best positioned to understand their views....
We recently interviewed more than 150 medical key opinion leaders (KOL). Their feedback was not surprising. Many KOLs admitted they meet with Medical Science Liaisons (MSL) out of professional courtesy rather than because they get value from the engagement. This might...
At Acceleration Point, we’re seeing Medical Science Liaison (MSL) teams leverage social media to generate valuable insights that ultimately lead to better patient outcomes. What do MSLs have to do with social media in the first place? More than you might think. Using...
On April 22, 2020, two Bakersfield, California physicians from Accelerated Urgent Care—Drs. Dan Erickson and Artin Massihi—recorded and published an impromptu press conference. They wanted their opinions about the novel coronavirus known. The video quickly went viral,...
Every Medical Affairs professional knows the significant value in working with Key Opinion Leaders (KOL), healthcare practitioners (HCPs) whose voice carries credibility, whose work demonstrates expertise, and whose opinion promotes constructive discussions. Typical...
What Is an Online Journal Club? You’ve probably heard of a journal club. A journal club is a regular gathering of scientists to discuss a scientific paper found in a research journal. One or two members of the club present a summary of the chosen paper that the whole...
