If you don’t have an active Twitter account, I highly recommend you get one. Your first (or next) follow should be Steven Chen MD (@DrStevenTChen), the dermatologist and internist known for “#tweetorials,” long threads that explore the latest clinical findings from...
At every pharmaceutical company, the Medical Affairs (MA) team works to provide scientific and clinical support for their products. An MA team often shares important data about the product and disease state with physicians. Medical Science Liaisons (MSL) gather and...
In 2017, fewer than 20% of Key Opinion Leaders have a social media presence alongside their traditional medical education dissemination. Four years later, civilization is markedly different. The great wave of in-person to online transitions has carried medical opinion...
For decades, Medical Science Liaisons and Medical Affairs Associates have built relationships with Key Opinion Leaders (KOL). KOLs have been identified as influential health care practitioners (HCP) who take part in studies and trials, join advisory boards, present to...
Social media offers Medical Affairs the opportunity to discover Digital Opinion Leaders (DOL), healthcare practitioners with a following made up of their peers. We’ve written about DOLs before as well as how to engage and monitor them. Since then, several clients...
At Acceleration Point, we rarely talk with a Medical Affairs leader that is not making some sort of investment in a new system. Many state new systems are becoming required internally to track activity with their KOLs or report on the key metrics of the various...
