Over the past three years, the amount of scientific discussion moving online has accelerated. Digital platforms like social media, websites, blogs, news, and videos are being used by the medical community to share new data, discuss treatment approaches, and to educate...
Scott Thompson reveals three examples of how Medical Affairs is acting on insights from social media monitoring. One on One Interview with Acceleration Point – Scott...
Medical Affairs professionals are constantly seeking new and creative ways to strategically engage with Key Opinion Leaders (KOL). Two primary responsibilities of Medical Affairs are sharing data with KOLs to help them make better treatment decisions and gathering KOL...
At every pharmaceutical company, the Medical Affairs (MA) team works to provide scientific and clinical support for their products. An MA team often shares important data about the product and disease state with physicians. Medical Science Liaisons (MSL) gather and...
In 2017, fewer than 20% of Key Opinion Leaders have a social media presence alongside their traditional medical education dissemination. Four years later, civilization is markedly different. The great wave of in-person to online transitions has carried medical opinion...