Deciding which Key Opinion Leaders (KOL) to connect with is one question we’ve answered; the key is segmentation. Knowing which KOL to choose for which engagement is quite another. Any KOL your Medical Affairs (MA) organization identifies as a top expert is likely a...
Social media offers Medical Affairs the opportunity to discover Digital Opinion Leaders (DOL), healthcare practitioners with a following made up of their peers. We’ve written about DOLs before as well as how to engage and monitor them. Since then, several clients...