Introduction Medical affairs plays a crucial role in engaging with key opinion leaders (KOLs) to advance clinical and scientific knowledge. However, medical affairs teams often face challenges in thought leader planning, which can hinder their effectiveness. This blog...
Digital innovation continues to transform the healthcare and biopharmaceutical landscape, and as it does, the role of Medical Affairs is changing. Traditionally, Medical Affairs was responsible for communicating with healthcare providers (HCPs) and engaging in...
Healthcare is always changing—and at an alarmingly fast pace. To keep up, medical affairs must have a strong omnichannel strategy. Healthcare professionals are constantly bombarded with information from various sources, making it even more crucial to deliver messages...
Introduction As medical affairs continues to invest in systems and data it can quickly become overwhelming to keep up with it all. While working with an MSL recently the Key Opinion Leaders in their territory had over 1,200 publications, 1,400 posters and oral...
Over the past three years, the amount of scientific discussion moving online has accelerated. Digital platforms like social media, websites, blogs, news, and videos are being used by the medical community to share new data, discuss treatment approaches, and to educate...