Acceleration Point’s Co-CEO Scott Thompson and Social Analytics Manager Shruthi Menon discuss how Medical Affairs teams can leverage social listening to maximize Congress insights. They discuss filtering through the noise, overcoming compliance challenges, and generating valuable insights to inform your medical strategy without needing expensive platforms. Whether you’re new to Social Listening or looking to enhance your capabilities, this session provides practical steps to start your journey.
[00:00] Introduction and Overview
[02:02] Guest Introduction and Session Outline
[06:22] Why Social Listening at Congresses
[27:48] Identifying Key Social Media Accounts
[28:29] Advanced Twitter Search Techniques
[37:49] Analyzing LinkedIn and YouTube Insights
