KOL Digital Listening: Going Beyond the Search for Digital Opinion Leaders

Nov 19, 2021 | Uncategorized

Over the past three years, the amount of scientific discussion moving online has accelerated. Digital platforms like social media, websites, blogs, news, and videos are being used by the medical community to share new data, discuss treatment approaches, and to educate...

One-on-One Interview with Scott Thompson of Acceleration Point

Nov 18, 2021 | Videos

Scott Thompson reveals three examples of how Medical Affairs is acting on insights from social media monitoring. One on One Interview with Acceleration Point – Scott...

How Medical Affairs Engage KOLs on Social Media and Why it is Important

Jun 21, 2021 | Blogs

At every pharmaceutical company, the Medical Affairs (MA) team works to provide scientific and clinical support for their products.  An MA team often shares important data about the product and disease state with physicians. Medical Science Liaisons (MSL) gather and...

3 Digital Ways to Engage Key Opinion Leaders (And Why) 

Jun 7, 2021 | Blogs

In 2017, fewer than 20% of Key Opinion Leaders have a social media presence alongside their traditional medical education dissemination. Four years later, civilization is markedly different. The great wave of in-person to online transitions has carried medical opinion...

All DOLs Are KOLs Now: The Changing Perception of Pharmaceutical Opinion Leaders 

Jun 6, 2021 | Blogs

Traditionally, key opinion leaders did the research, wrote the publications, and authored the books.  They had a scientific background with specific expertise, whether they were MD, PharmDs, or PhDs. As technology has changed, so have opportunities for being an...