Sep 1, 2020 | Blogs
“When you’re done with your engagement with this physician, jot down a few insights you learned that we might be able to act on.” This is the guidance many Medical Science Liaisons (MSLs) receive before meeting with physicians in the field. It’s organic...
Aug 27, 2020 | Blogs
We are often asked about artificial intelligence (AI) and natural language processing for medical insight generation. “We want to use AI software to help us identify trends and insights. How do we do that?” If only such a one-click strategy creation solution existed....
Aug 25, 2020 | Blogs
In our last article, The Difference Between Data and Insights, you read why data is not the same as medical insights. A Medical Science Liaison (MSL) asking a healthcare practitioner (HCP) questions does not simply result in actionable insights. Free, open-ended...
Aug 18, 2020 | Blogs
In medical affairs, data alone isn’t enough to drive impactful strategies. Medical science liaisons and their teams work with a wealth of information – but understanding how to transform this raw data into actionable insights is the key to success. By...
Aug 11, 2020 | Blogs
At Acceleration Point, we’re seeing Medical Science Liaison (MSL) teams leverage social media to generate valuable insights that ultimately lead to better patient outcomes. What do MSLs have to do with social media in the first place? More than you might think. Using...
