Recently, several Medical Affairs organizations reached out with the same concern. Their Medical Directors wanted to improve their Key Opinion Leader (KOL) engagement outcomes but were not sure how to revise their engagement plans to make that happen. We’ll share the...
As an experienced medical team, it is likely that you know who the top experts are in your space. These KOLs are involved in relevant trials, presenting at the top meetings, and are publishing regularly. We get to know these experts and organize our work around...
The Share of Scientific Voice (SOSV) metric offers Medical Affairs a holistic overview of where to improve, where to gain ground, and where to defend from competitors. One way Share of Scientific Voice guides overall medical strategy is Key Opinion Leader (KOL)...
Key Opinion Leader (KOL) engagement is best considered a step-by-step process. Rather than just looking up medical experts in PubMed or on a KOL identification system such as Pharmaspectra and then assigning field personnel to reach out and build rapport, we advise...
You’re a Medical Affairs organization. You’re considering your medical plan and how you will collaborate with Key Opinion Leaders (KOL). It can be tempting to jump right into all the things you need KOLs for—advisory boards, to share new science, speaking at events,...