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How To Build an Effective HCP Contracting Process

How To Build an Effective HCP Contracting Process

May 26, 2022 | HCP Contracting, KOL Engagement

Engaging Key Opinion Leaders (KOLs) and Healthcare Providers (HCPs) is important for achieving your strategic goal. Maximizing these engagements and building HCP relationships help you to deliver key messages within the industry. HCP contracting is a necessary process...
How Medical Affairs Engage KOLs on Social Media and Why it is Important

How Medical Affairs Engage KOLs on Social Media and Why it is Important

Jun 21, 2021 | Blog, Digital Opinion Leader, KOL Engagement, Social Monitoring

At every pharmaceutical company, the Medical Affairs (MA) team works to provide scientific and clinical support for their products.  An MA team often shares important data about the product and disease state with physicians. Medical Science Liaisons (MSL) gather and...
3 Digital Ways to Engage Key Opinion Leaders (And Why) 

3 Digital Ways to Engage Key Opinion Leaders (And Why) 

Jun 7, 2021 | Blog, Digital Opinion Leader, KOL Engagement

In 2017, fewer than 20% of Key Opinion Leaders have a social media presence alongside their traditional medical education dissemination. Four years later, civilization is markedly different. The great wave of in-person to online transitions has carried medical opinion...
An Interview with a KOL-Centric Global Medical Affairs Leader

An Interview with a KOL-Centric Global Medical Affairs Leader

May 10, 2021 | Blog, KOL Engagement

We recently had the opportunity to interview Michelle Warner, Global Medical Affairs Leader at GlaxoSmithKline. Michelle is a champion of being KOL-Centric, always keeping the team focused on the needs and interests of the KOL in their scientific relationships and...
Key Opinion Leader Engagement Planning That Works

Key Opinion Leader Engagement Planning That Works

Jan 26, 2021 | Blog, KOL Engagement

Recently, several Medical Affairs organizations reached out with the same concern. Their Medical Directors wanted to improve their Key Opinion Leader (KOL) engagement outcomes but were not sure how to revise their engagement plans to make that happen. We’ll share the...
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