Key Opinion Leader (KOL) engagement is best considered a step-by-step process. Rather than just looking up medical experts in PubMed or on a KOL identification system such as Pharmaspectra and then assigning field personnel to reach out and build rapport, we advise...
You’re a Medical Affairs organization. You’re considering your medical plan and how you will collaborate with Key Opinion Leaders (KOL). It can be tempting to jump right into all the things you need KOLs for—advisory boards, to share new science, speaking at events,...
A common problem many of our clients face is coordinating thought leader engagement across the many teams who want to work with them. Key Opinion Leaders (KOL), like influencers in any industry, have extremely limited availability. Often they get invited to multiple...