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![Unlocking the Impact of Medical Affairs: Overcoming Challenges in Defining and Measuring Success](https://b2496017.smushcdn.com/2496017/wp-content/uploads/2023/05/Unlocking-the-Impact-of-Medical-Affairs-Overcoming-Challenges-in-Defining-and-Measuring-Success-.png?lossy=1&strip=1&webp=1)
![The Importance of Coaching Measures in KOL Engagement: Unlocking the Potential of Medical Affairs Teams](https://b2496017.smushcdn.com/2496017/wp-content/uploads/2023/05/The-Importance-of-Coaching-Measures-in-KOL-Engagement-Unlocking-the-Potential-of-Medical-Affairs-Teams-.png?lossy=1&strip=1&webp=1)
The Importance of Coaching Measures in KOL Engagement: Unlocking the Potential of Medical Affairs Teams
Introduction A common challenge faced by medical affairs teams is the overemphasis on activity-based metrics while underestimating the importance of impact measures in KOL engagement (see our blog on impact measures for KOL Engagement). While activities are crucial...![Overcoming the Common Challenges in Measuring Thought Leader Engagement for Medical Affairs Teams](https://b2496017.smushcdn.com/2496017/wp-content/uploads/2023/05/Overcoming-the-Common-Challenges-in-Measuring-Thought-Leader-Engagement-for-Medical-Affairs-Teams.png?lossy=1&strip=1&webp=1)