Introduction The Medical Affairs Professional Society Content Hub contains over 200 resources discussing the impact of medical affairs, yet defining and measuring this impact remains a challenge for many teams. Thought Leader Engagement is a vital component of...
Introduction A common challenge faced by medical affairs teams is the overemphasis on activity-based metrics while underestimating the importance of impact measures in KOL engagement (see our blog on impact measures for KOL Engagement). While activities are crucial...
Introduction Thought Leader Engagement is a crucial aspect of Medical Affairs, as it helps build relationships with Key Opinion Leaders (KOLs) who provide valuable insights, facilitate research collaboration, and advocate for new treatments. However, measuring the...
