When preparing your digital thought leader (DTL) engagement plan, expect uncertainty. Specific questions you’ll encounter vary based on your organization’s unique programs, policies, and mission. Nevertheless, there are ten questions we hear over and over from...
Medical Affairs has many customers to serve, including KOLs, community HCPs, payers, patient groups, and internal customers. Customer-centricity begins with knowing your customer. If you were to walk through your office and ask each member of your medical affairs team...