After interviewing GlaxoSmithKline Global Medical Affairs Leader, Michelle Warner, about Key Opinion Leaders, we caught up with another client to talk about Digital KOLs. The C-level executive at a top biopharmaceutical company, who politely asked to remain anonymous,...
Managing digital thought leader (DTL) accounts is generally in-sourced to a department within Medical Affairs or delegated to consultants who manage third-party software designed to simplify the process. While we recommend both a premium dashboard and an external...
We recently had the opportunity to interview Michelle Warner, Global Medical Affairs Leader at GlaxoSmithKline. Michelle is a champion of being KOL-Centric, always keeping the team focused on the needs and interests of the KOL in their scientific relationships and...
If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why doctors are motivated to tweet, post, share, and publish on these open platforms. That is the very reason why! Unlike traditional avenues to disseminate science, social...
As an experienced medical team, it is likely that you know who the top experts are in your space. These KOLs are involved in relevant trials, presenting at the top meetings, and are publishing regularly. We get to know these experts and organize our work around...