After interviewing GlaxoSmithKline Global Medical Affairs Leader, Michelle Warner, about Key Opinion Leaders, we caught up with another client to talk about Digital KOLs. The C-level executive at a top biopharmaceutical company, who politely asked to remain anonymous,...
Managing digital thought leader (DTL) accounts is generally in-sourced to a department within Medical Affairs or delegated to consultants who manage third-party software designed to simplify the process. While we recommend both a premium dashboard and an external...
We recently had the opportunity to interview Michelle Warner, Global Medical Affairs Leader at GlaxoSmithKline. Michelle is a champion of being KOL-Centric, always keeping the team focused on the needs and interests of the KOL in their scientific relationships and...
The healthcare industry gets a lot of its guidance from thought leaders. This is true in both traditional and digital healthcare spaces. But who exactly are these experts, and what are their defining characteristics? In this guide, we’ll explore the answers to...
As an experienced medical team, it is likely that you know who the top experts are in your space. These KOLs are involved in relevant trials, presenting at the top meetings, and are publishing regularly. We get to know these experts and organize our work around...