Traditionally, key opinion leaders did the research, wrote the publications, and authored the books. They had a scientific background with specific expertise, whether they were MDs, PharmDs, or PhDs. As technology has changed, so have opportunities for being an...
After interviewing GlaxoSmithKline Global Medical Affairs Leader, Michelle Warner, about Key Opinion Leaders, we caught up with another client to talk Digital KOLs. The C-level executive at a top biopharmaceutical company, who politely asked to remain anonymous, has...
Managing digital thought leader (DTL) accounts is generally in-sourced to a department within Medical Affairs or delegated to consultants who manage third-party software designed to simplify the process. While we recommend both a premium dashboard and an external...
We recently had the opportunity to interview Michelle Warner, Global Medical Affairs Leader at GlaxoSmithKline. Michelle is a champion of being KOL-Centric, always keeping the team focused on the needs and interests of the KOL in their scientific relationships and...
If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why doctors are motivated to tweet, post, share, and publish on these open platforms. That is the very reason why! Unlike traditional avenues to disseminate science, social...
