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Social Media Has Created a New Opportunity for Medical Affairs

Social Media Has Created a New Opportunity for Medical Affairs

Aug 31, 2021 | Blog, Digital Opinion Leader, KOL Engagement

Medical Affairs professionals are constantly seeking new and creative ways to strategically engage with Key Opinion Leaders (KOL). Two primary responsibilities of Medical Affairs are sharing data with KOLs to help them make better treatment decisions and gathering KOL...
Acceleration Point Provides Medical Key Opinion Leader (KOL) Social Media Monitoring Platform

Acceleration Point Provides Medical Key Opinion Leader (KOL) Social Media Monitoring Platform

Aug 24, 2021 | Digital Opinion Leader, KOL Engagement, News, Social Monitoring

ROANOKE, Va., June 15, 2021 – Acceleration Point, a Medical Affairs consulting firm that helps clients improve the execution of Medical Affairs strategies, today announced the launch of its enhanced Key Opinion Leader (KOL) Social Media Monitoring...
How Medical Affairs Engage KOLs on Social Media and Why it is Important

How Medical Affairs Engage KOLs on Social Media and Why it is Important

Jun 21, 2021 | Blog, Digital Opinion Leader, KOL Engagement, Social Monitoring

At every pharmaceutical company, the Medical Affairs (MA) team works to provide scientific and clinical support for their products.  An MA team often shares important data about the product and disease state with physicians. Medical Science Liaisons (MSL) gather and...
3 Digital Ways to Engage Key Opinion Leaders (And Why) 

3 Digital Ways to Engage Key Opinion Leaders (And Why) 

Jun 7, 2021 | Blog, Digital Opinion Leader, KOL Engagement

In 2017, fewer than 20% of Key Opinion Leaders have a social media presence alongside their traditional medical education dissemination. Four years later, civilization is markedly different. The great wave of in-person to online transitions has carried medical opinion...
All DOLs Are KOLs Now: The Changing Perception of Pharmaceutical Opinion Leaders 

All DOLs Are KOLs Now: The Changing Perception of Pharmaceutical Opinion Leaders 

Jun 6, 2021 | Blog, Digital Opinion Leader, KOL Engagement

Traditionally, key opinion leaders did the research, wrote the publications, and authored the books.  They had a scientific background with specific expertise, whether they were MD, PharmDs, or PhDs. As technology has changed, so have opportunities for being an...
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