At Acceleration Point, we’re seeing Medical Science Liaison (MSL) teams leverage social media to generate valuable insights that ultimately lead to better patient outcomes. What do MSLs have to do with social media in the first place? More than you might think. Using...
I almost never complete customer service surveys. Most of the responses go into a deep dark hole never to be looked at by anyone from the company. At one of my previous employers, I implemented a customer survey system. It was an extremely simple value...
While most teams acknowledge that insight generation is important, most MSL team leaders do not apply adequate resources and time to the activity. If you consider your system investments, the time you spend providing training, how much coaching is provided by...
Systems and processes for KOL insight generation typically include submitting free-text insights into an email or through your CRM system. Commonly these insights are pulled monthly or quarterly in preparation for a review meeting where they are summarized. This...
Over the last few years, the importance of field medical insight generation has increased. The internal value that MSLs provide to your company is the actionable insights that they bring into the organization. As Ralph Rewers, the head of the US MSL team at Abbvie...
"*" indicates required fields