The Share of Scientific Voice (SOSV) metric offers Medical Affairs a holistic overview of where to improve, where to gain ground, and where to defend from competitors. One way Share of Scientific Voice guides overall medical strategy is Key Opinion Leader (KOL)...
In our last article, we introduced the Share of Scientific Voice—a compliant way to measure the impact of Medical Affairs. Medical Affairs leaders are using Share of Scientific Voice as a galvanizing metric. Previously, different teams studied metrics that impacted...
Since pharmaceutical companies launched Medical Affairs organizations, leaders have found it a challenge to measure and communicate the team’s impact. While other teams like sales and marketing have clear outcome measures, medical affairs has found itself reporting on...
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