In 2017, fewer than 20% of Key Opinion Leaders have a social media presence alongside their traditional medical education dissemination. Four years later, civilization is markedly different. The great wave of in-person to online transitions has carried medical opinion...
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All DOLs Are KOLs Now: The Changing Perception of Pharmaceutical Opinion Leaders
Traditionally, key opinion leaders did the research, wrote the publications, and authored the books. They had a scientific background with specific expertise, whether they were MD, PharmDs, or PhDs. As technology has changed, so have opportunities for being an...
An Interview with a C-Level Digital Opinion Leader Expert
After interviewing GlaxoSmithKline Global Medical Affairs Leader, Michelle Warner, about Key Opinion Leaders, we caught up with another client to talk about Digital KOLs. The C-level executive at a top biopharmaceutical company, who politely asked to remain anonymous,...
The Top 10 Frequently Asked Questions about Digital Thought Leader Engagement
When preparing your digital thought leader (DTL) engagement plan, expect uncertainty. Specific questions you’ll encounter vary based on your organization’s unique programs, policies, and mission. Nevertheless, there are ten questions we hear over and over from...
An Interview with a KOL-Centric Global Medical Affairs Leader
We recently had the opportunity to interview Michelle Warner, Global Medical Affairs Leader at GlaxoSmithKline. Michelle is a champion of being KOL-Centric, always keeping the team focused on the needs and interests of the KOL in their scientific relationships and...
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