If you’ve read our piece on the five steps to efficiently monitor thought leaders on social media, you’ve probably begun doing just that. At the very least, you’ve had internal discussions about expanding key opinion leader engagement strategies to include their...
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Do You Know the 3 Types of Medical Thought Leaders on Social Media?
If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why doctors are motivated to tweet, post, share, and publish on these open platforms. That is the very reason why! Unlike traditional avenues to disseminate science, social...
Before Engaging Digital Thought Leaders, Do These 3 Things
We’ve published extensively on the best practices of Digital Thought Leader (DTL) engagement. From using a best-in-class dashboard to identity DTLs to building relationships with them, we’ve shared freely what works for our Medical Affairs clients. However, we’ve...
Customer Centric Medical Affairs Planning
Medical Affairs has many customers to serve, including KOLs, community HCPs, payers, patient groups, and internal customers. Customer-centricity begins with knowing your customer. If you were to walk through your office and ask each member of your medical affairs team...
Key Opinion Leader Engagement Planning That Works
Recently, several Medical Affairs organizations reached out with the same concern. Their Medical Directors wanted to improve their Key Opinion Leader (KOL) engagement outcomes but were not sure how to revise their engagement plans to make that happen. We’ll share the...
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