KOL Engagement Articles

The Value of Data in Determining Who Is (And Is Not) a KOL

As an experienced medical team it is likely that you know who the top experts are in your space. These KOLs are involved in relevant trials, presenting at the top meetings, and are publishing regularly. We get to know these experts and organize our work around...

Share of Scientific Expert Voice: Finding Key Opinion Leaders Who Impact the Standard of Patient Care

The Share of Scientific Voice (SOSV) metric offers Medical Affairs a holistic overview of where to improve, where to gain ground, and where to defend from competitors. One way Share of Scientific Voice guides overall medical strategy is Key Opinion Leader (KOL)...

The Ideal Key Opinion Leader Engagement Plan 

Key Opinion Leader (KOL) engagement is best considered a step-by-step process. Rather than just looking up medical experts in PubMed or on a KOL identification system such as Pharmaspectra and then assigning field personnel to reach out and build rapport, we advise...

It’s Not about Your Engagement Plan, It’s about the Key Opinion Leader | KOL Management Best Practices

You’re a Medical Affairs organization. You’re considering your medical plan and how you will collaborate with Key Opinion Leaders (KOL). It can be tempting to jump right into all the things you need KOLs for—advisory boards, to share new science, speaking at events,...