KOL Engagement Articles

An Interview with a KOL-Centric Global Medical Affairs Leader

We recently had the opportunity to interview Michelle Warner, Global Medical Affairs Leader at GlaxoSmithKline. Michelle is a champion of being KOL-Centric, always keeping the team focused on the needs and interests of the KOL in their scientific relationships and...

Do You Know the 3 Types of Medical Thought Leaders on Social Media?

If you saw our piece on healthcare practitioners (HCPs) and social media, you may recall why doctors are motivated to tweet, post, share, and publish on these open platforms. That is the very reason why! Unlike traditional avenues to disseminate science, social...

Customer Centric Medical Affairs Planning

Medical Affairs has many customers to serve, including KOLs, community HCPs, payers, patient groups, and internal customers. Customer centricity begins with knowing your customer. If you were to walk through your office and ask each member of your medical affairs team...

Key Opinion Leader Engagement Planning That Works

Recently, several Medical Affairs organizations reached out with the same concern. Their Medical Directors wanted to improve their Key Opinion Leader (KOL) engagement outcomes but were not sure how to revise their engagement plans to make that happen. We’ll share the...