KOL Engagement Articles

How Medical Affairs Engage KOLs on Social Media and Why it is Important

At every pharmaceutical company, the Medical Affairs (MA) team works to provide scientific and clinical support for their products. An MA team often shares important data about the product and disease state with physicians. Medical Science Liaisons (MSL) gather and...

3 Digital Ways to Engage Key Opinion Leaders (And Why) 

In 2017, fewer than 20% of Key Opinion Leaders have a social media presence alongside their traditional medical education dissemination. Four years later, civilization is markedly different. The great wave of in-person to online transitions has carried medical opinion...

All DOLs Are KOLs Now: The Changing Perception of Pharmaceutical Opinion Leaders 

Traditionally, key opinion leaders did the research, wrote the publications, and authored the books. They had a scientific background with specific expertise, whether they were MDs, PharmDs, or PhDs.  As technology has changed, so have opportunities for being an...

An Interview with a C-Level Digital Opinion Leader Expert 

After interviewing GlaxoSmithKline Global Medical Affairs Leader, Michelle Warner, about Key Opinion Leaders, we caught up with another client to talk Digital KOLs. The C-level executive at a top biopharmaceutical company, who politely asked to remain anonymous, has...